Pricing Transformation at AXA Health

Radar Platform Implementation

Pricing Optimisation

Re-optimised pricing strategies following the emergence of new business experience.
Reviewed broker pricing performance within the Advanced Home Pricing (AHP) framework.
Supported optimisation following the launch of additional underwriting modules and product enhancements

Data & Analytics Enablement

Ensured that data deliveries within Phase 3 of the programme met Pricing team requirements.
Improved alignment between pricing, data, and technology functions.
Helped create a foundation for future modelling and analytical development.

Commercial Lines Pricing Development

Provided expert oversight across SME pricing model builds.
Supported retail SME model development, testing, and optimisation activities.
Ensured model governance and best-practice pricing methodologies were applied throughout the development lifecycle.

Strategic Programme Delivery

Supported the delivery of SME Phase 4.1 and 4.2 initiatives.
Provided pricing guidance to a migration pricing project, helping establish the initial pricing approach and strategy.
Assisted in the delivery of Radar Vision, ensuring robust monitoring and early-warning processes were implemented.

Capability Building

Worked closely with internal analysts to transfer knowledge and build long-term capability.
Developed expertise within the Market Pricing analyst community through coaching, guidance, and collaborative working practices.
Reduced dependency on external support by strengthening internal pricing capability.

Through Brighter Consultancy’s involvement, the client was able to:

Successfully deliver a major Radar platform deployment.
Strengthen pricing governance and monitoring frameworks.
Accelerate the development and optimisation of SME pricing models.
Improve collaboration between pricing, data, underwriting, and technology teams.
Enhance pricing sophistication through ongoing optimisation activity.
Build internal capability and knowledge within the pricing function.
Maintain momentum across multiple strategic pricing initiatives whilst managing business-as-usual demands.

RESULTS